11 Must-Have Skills of a Digital Marketing Manager in 2023

That way, you can further increase traffic and sales, and reach your specific target audience. You can learn more about pay-per-click in this beginner’s guide to performance marketing. Let’s look at some examples of real digital marketing manager job ads to get a clearer picture of the expected responsibilities and qualifications. Some of the highest paying jobs have titles such as chief marketing officer or vice president of marketing. According to BLS, some of the highest paying marketing jobs are in the oil and gas extraction industry, where the mean salary of a marketing manager is $213,920.

• Utilized business development and strategic planning skills to drive profitable and cost-effective sales process.
• When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.
• You will need your communication, empathy, and listening skills not just in your position as team lead, but also in your strategies for understanding your customers.
• Worked with Healthy Hound to provide product marketing consulting for both B2B and B2C markets.
• This includes understanding how to use the relevant social media channels’ tools for paid advertising, such as running successful Facebook ad campaigns.

If you’re just looking for a list of good skills for marketing positions, you’ll find just that below. Leadership skills help you to motivate marketing team members and delegate tasks to the right people. By learning how to put themselves in others’ shoes, they go from being a so-so marketing manager to one that drives results, retains team members, and keeps partners happy and motivated. In this piece, we’ll look more deeply at what marketing managers do and how they can become more effective, empathetic leaders. Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record.

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The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams’ marketing and advertising efforts. Often known as hard skills, technical skills are easily defined and measured competencies you gain through training or education. They allow you to complete a job-specific task and often vary from one industry to another. If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2023, read on, we’ll cover that in depth.

Developed marketing collateral and managed marketing of trade shows. Conceptualized and supervised promotion and communication campaigns covering trade shows, advertising, print material, public and Government relations. If you want to skip straight to the must-have skills, use the clickable menu to navigate to section two. If you want easy recruiting from a global pool of skilled candidates, we’re here to help.

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Created and applied annual retailer-specific business plans based on needs analysis, marketing/sales strategies, and retailer requirements. Managed overhaul of marketing department, cutting company costs and providing representatives and retailers with proactive promotions and sales strategies online. Developed operating plans, identified markets, supervised business development, created advertising and sales support, and conducted market research. Developed strong relationships and collaboration with strategic partners to drive joint marketing activities that increase business, sales and customer satisfaction. Develop and implement campaigns for digital marketing, search engine optimization and print advertising. Because marketing managers work across many industries and at all types of companies, you can find a role with the right work environment and perks for you as well.

The highest paying positions can be found in oil and gas extraction and the scientific research and development services industries. Marketing managers will engage in market research to determine the demand of products or services they offer. This market research may include trend analysis to ensure the longevity of the profitability of their products. They will also create a pricing scheme for products that fits the needs of the organization.

All you need to do is stay on top of the latest tech tool launches, decide which to integrate into your digital marketing management activities and watch as your – and your team’s loads begin to lighten. The true challenge here is prioritizing, and understanding which of the endless number of tools out there, make a good investment for your business. There are tons of free tools and platforms that you can introduce your team to, like Hootsuite, Google Analytics, Canva and Buffer, as well as plenty of paid products that Marketing manager job are worth looking into adopting. These days, consumers are interacting with brands from a host of digital devices – computers, tablets and smartphones. As such, digital marketing management responsibilities have naturally evolved to include ensuring that the content and campaigns produced are clear and convincing, regardless of the device they’re being viewed on. When it comes to digital marketing management, it is not merely enough to possess great search engine optimization and search engine marketing skills.

This could include stipends for books, courses, certifications, or schooling. Or it could mean putting you on projects that give you hands-on experience, like managing the budget for a social campaign or designing the visuals for the weekly email newsletter. Hiring managers often create https://wizardsdev.com/ a list of “required” and “recommended” skills they want candidates to have. Required skills are often the technical skills you need to perform the job well after you’re hired, while recommended skills are capabilities the company is willing to help you develop through training.

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In order to ensure the growth of the company, there are different operations and activities that are taking place. But if these operations do not have the same level of cooperation, then there can be some disastrous consequences. These individuals are basically the leaders in the business as an entire department of marketing depends upon them, and they need to make some of the most important decisions as well. So, they will work accordingly in order to create and implement, along with executing all the different strategic plans for the proper functioning of the company. Ranked #2 in the region Launched Crestor, reaching sales goals of 103%+.

Managed market research, developed marketing plan and created individual marketing pieces to target potential customers based on market research results. Utilized business development and strategic planning skills to drive profitable and cost-effective sales process. Created user stories for IT development requirements to support operational and functional improvements for digital marketing campaigns. Building your digital marketing portfolio, as this will demonstrate to employers that you’ve got the right skills and know how to apply them to real-world projects. After all, written content is an important part of digital marketing—be it in an email newsletter, a landing page on your company website, or a social media post. Email marketing gives you the chance to engage with a group of already interested customers.

Leadership skills of effective marketing managers

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy. Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I’m trying to do with my business.

In.indeed.com needs to review the security of your connection before proceeding. 5 free templates to help individuals develop, improve, and master skills. Here are the top 20 skills you should consider adding to your resume , according to Indeed.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. For an organization to flourish and have the success that it is supposed to have, there are so many people working together as a unit. However, we are going to talk about one such position in this article today, i.e., Marketing Manager.

If you’re planning to kickstart or accelerate your career in the marketing field, then earning a degree in marketing, advertising, communications, or a related field can be advantageous. Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities.

If this sounds like an interesting career option for you, you can use this list as a starting point to dig into the individual aspects required for this job. Below we’ve compiled a list of the most important skills for a sales and marketing manager. We ranked the top skills based on the percentage of sales and marketing manager resumes they appeared on. For example, 13.1% of sales and marketing manager resumes contained customer service as a skill. Let’s find out what skills a sales and marketing manager actually needs in order to be successful in the workplace.

Now that you know what type of technical skills apply to your field, how do you know which to develop? To understand which skills are most important for the future, LinkedIn performed a study to find the most in-demand skills—several of which apply to marketers. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. Social media marketing managers take charge of the company’s presence on social media platforms. Digital marketing managers supervise and implement marketing campaigns designed for online channels.

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager – Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional. Mayple was able to help us choose the best marketer for our project. Whether you’re looking to optimize your Sponsored Products or Sponsored Brands ads, improve your ROAS, or strategize for Prime Day, our experts can help. Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.